About Me

Most people accidentally find design somewhere between career switches and existential crises. Well, I made the decision pretty early because it felt like the perfect intersection of art, science, and logic.

Most people accidentally find design somewhere between career switches and existential crises.

Well, I made the decision pretty

early because it felt like the perfect intersection of art, science, and logic.

So I got a degree in Graphic Design and turned “staring at things for too long” into something professionally acceptable. Right now, I work across branding, social media, print, UI, and advertising for beauty, wellness, retail, furniture, fitness, and lifestyle brands.

Little did I know “one last tweak” would become a lifestyle. Anyway, thanks for taking a look around.

Little did I know “one last tweak” would

become a lifestyle. Anyway, thanks for

taking a look around.

Behind the Eye

(My process)

01

Getting the Full Picture

Pulling apart the brief, asking some important questions, and uncovering the strategy behind what needs to be seen.

01

Getting the Full Picture

Pulling apart the brief, asking some important questions, and uncovering the strategy behind what needs to be seen.

02

Visualizing the Vibe

Research, moodboards, rough sketches, visual directions, and somehow 14 tabs open for a colour that's meant to be a "quick reference." The organised chaos phase.

02

Visualizing the Vibe

Research, moodboards, rough sketches, visual directions, and somehow 14 tabs open for a colour that's meant to be a "quick reference." The organised chaos phase.